We work in partnership with our law firm clients and individual lawyers, guiding them through the marketing process, from development of a standard client intake process to the step by step approach, creation and implementation of marketing plans – to include individual, group and firm wide plans. Not only does JMI work closely with clients to develop and implement programs, but JMI continues to follow up with and work with clients to assure the marketing effort is maintained and supported.

A few of the tactical aspects that JMI offers support with include overall marketing program audits, evaluating and organizing marketing department infrastructures, new overall branding programs and simple corporate identity adjustments. JMI has extensive experience and years of expertise in a variety of law firm marketing related activities some of which includes:

• marketing program audits;
• marketing plan development (individual attorney, group and firm wide plans);
• complete branding campaigns and overhauls (new logo, tag line, web site and all supporting collaterals);
• establishing cross-selling programs;
• creating proposal response and collateral packaging systems;
• designing and implementing client surveys and auditing processes;
• developing and implementing public relations programs to include ghostwriting and placement of attorney byline articles in local and national publications;
• coordinating seminar series, conferences, open houses and other special events;
• project management minor web site adjustments upgrades as well as complete site redesigns.

At all stages of JMI consulting services, clients rely on our unique blend of strategic and implementation capabilities to fulfill their marketing needs and goals. Identifying the most effective and efficient approach and providing ongoing support to insure implementation and follow through is our ever present goal.