Represent 45 attorney, multi-office, law firm in developing stronger visibility for one of the firm’s largest branch offices. This involved weekly marketing roundtable meetings with the attorneys to inform and educate them on existing opportunities within their target market. Further working meetings were held with practice group leaders and individual attorneys to formulate strategic marketing plans for immediately acting on the opportunities presented and future planning.
Represent 42 attorney firm with a litigation practice that was uncertainly slow. Immediately convened all litigation group attorneys for an initial Marketing 101 & Beyond presentation and open discussion. This group presentation was followed up with one-on-one attorney meetings with each litigator for purposes of building individual marketing plans with specific action items and timelines. All litigation attorney plans were then combined to create the litigation group plan. This process took one year and within six months of implementation of all plans, and 100% commitment by all attorneys, this firm’s litigation practice was once again growing. Within two years, the firm – which was previously considering downsizing the litigation group due to lack of business – was recruiting new litigators in order to keep up with the new business demands.
Represent solo attorney who left a large multi-office law firm to open her own employment investigations practice. Worked closely with the attorney on all start-up marketing and public relations aspects including development of her overall brand including logo, corporate identity package and web site.
Represent 160 attorney multi-office law firm in an overall consulting capacity regarding reorganization of the firm’s marketing department including interviewing and hiring marketing department staff from the Marketing Director to Marketing Coordinators and other staff members. Also worked with the firm on general overarching marketing program recommendations and implementation processes.
Represent 22 attorney firm in a complete rebranding program to include new logo, new corporate identity and new web site. Worked with the firm to design and coordinate all production aspects relating to launch of the firm’s new brand and web site. Also worked with the firm on various public relations projects as well as planning and coordinating marketing and public relations events surrounding the firm’s 60th anniversary celebration.
Represent 31 attorney firm in an overarching virtual Marketing Director consulting capacity involving a variety of marketing, business development and client service programs. This included regular lunch time marketing forums with the attorneys as well as the staff. Working with the practice groups and individual attorneys to develop and implement marketing plans. Working with firm management to develop and launch a local advertising campaign. Identifying a high visibility sponsorship event and coordinating all aspects surrounding the firm’s involvement in that event from managing the design and production of a full page ad, in the local business publication, to developing the byline article for the managing partner.
Represent 180 attorney multi-office law firm in completely overhauling the firm’s brand and market position from a firm previously recognized for it’s insurance defense practice, which was largely fading, to building a strong national reputation for the firm as a thriving business and litigation powerhouse. This strategic effort involved multi levels of internal reorganization, shifting practice centers and ongoing educational efforts among the attorneys and staff. It also involved extensive external programs including local, regional and national public relations efforts, development and launch of ongoing advertising campaigns, a web site overhaul and a complete corporate identity redesign.
Represent 55 attorney law firm with its 25th anniversary celebration to include creation of event logo; production and dissemination, to clients, of anniversary mementos; development of related public relations and advertising campaign to thank and recognize those who supported the firm throughout the years; plan and organize all aspects of 500 attendee anniversary party/open house.
Represent 80 attorney multi-office law firm in developing a bi-monthly luncheon symposium series specifically targeting women in business. The series ran for 5 successful years (until the firm dissolved). In addition to having the female panels of attorneys from the firm present, prominent business women in the community were also invited as outside guest speakers which included the governor and many others.
Represent 35 attorney law firm in developing a comprehensive public relations program with an emphasis in drawing on cases, deals, clients, awards, community involvement and more to enhance the firm’s image and build stronger visibility among a wide variety of local audiences. This involved many processes and activities including editorial roundtables with key reporters and news outlets; organizing ongoing informational gathering meetings with the attorneys to identity newsworthy story ideas and publicity opportunities; and tapping in to current event news hooks and proactively pitching the firm attorneys as available expert resources.