A changing marketplace is forcing the legal industry to behave less like a profession and more like a business. Pressure to carefully analyze and methodically develop strategic marketing plans has never been so important. Now is the time to identify immediate opportunities and implement effective programs to act on them. Our legal landscape is changing in dramatic ways; it seems only common sense to pay attention now rather than later.
It's much easier today then it has ever been for clients to switch
law firms. With the rise of the Internet and other communication tools, you can
guarantee that your clients are receiving information - on a daily or
weekly basis - about the services and successes of your competitors.
Read more about Client Surveys »
We assist firms in exploring the problems inherent in the cross-selling process
and offer solutions and suggestions to immediately implement an effective
cross-selling program. It is not uncommon to find key firm clients who use only
one, or a limited number, of the many available services offered by a firm.
Read more about Cross-Selling Programs »
Traditional corporate marketing department structures do not
necessarily transfer well to the law firm environment. We have significant
experience in building and improving upon marketing support structures tailored
for law firms.
Read more about Marketing Department Infrastructures »
Planning is a critical process for all businesses. It is a necessary
element which allows law firms and individual lawyers to adapt and conform to
the constantly changing business environment and marketplace.
Read more about Marketing Plans »
Many law firms get caught up in the process of renewing and
redoing the same marketing activities year after year without ever considering
their effectiveness and true value.
Read more about Marketing Program Audits »
Most small and midsize law firms' budgets do not
justify a full-time in-house marketing professional. JMI can provide many of
the same services on a contract basis.
Read more about Virtual Marketing Director »