Making the decision to host or participate in a seminar or other special event involves careful consideration before making the commitment. Once the commitment is made, the planning begins. JMI works closely with law firm clients to identify opportunities for firm sponsored and outside sponsored seminars and other special events. In addition to identifying the event, and determining whether it makes sense for the firm or individual participating attorneys, we work closely with clients to coordinate and implement the actual event. Many items need to be considered and decided upon well in advance: What are the overall goals? Is the purpose to go after prospective clients or to solidify relationships with existing clients? Who is the target market and how easy will it be to identify and reach them? What’s in it for the audience? What’s the pre and post-event follow up plan? Planning for a seminar or other special event is as important as its effective implementation. JMI assists firms throughout the entire event consideration and planning process, from the decision to commit to the post follow-up activities.