List of Services » Marketing Program Audits

Many law firms get caught up in the process of renewing and redoing the same marketing activities year after year without ever considering their effectiveness and true value. Before simply renewing an advertising contract, directory listing or sponsorship agreement, invest the time in analyzing the worthiness of the activity and how it relates to your firm's overall strategic plan. All marketing efforts should be in sync with the firm's central plan and vision. We analyze firms' current marketing programs to ensure that a unified direction is guiding the overall marketing effort. Prior to making recommendations we audit all internal and external marketing activities and efforts including:

• Marketing Budget Allocation
• Marketing Department Infrastructure
• Corporate Identity/Brand
• Charitable Contributions
• Client Database (CRM)
• Client Intake Process
• Advertising
• Public Relations
• Directory Listings
• Newsletters and Special Publications
• Special Events, Seminars and Sponsorships

In addition to the above, we will audit all marketing related systems, forms and processes for monitoring and evaluating results.